Women Spark Economic Growth

Posted by on April 20, 2012 in Media, News |

Women Spark Economic Growth

A news clip on CNBC today noted stock market increases for both gun manufacturers and retailers such as Cabela’s. The stated reason for this, in large part, is the result of an increase in gun sales to women. A Gallup poll referenced stated that gun sales were up 14% last year nationwide, that 47% more women are now shooting than they were 10 years ago, and that 23% of all [US] women own a gun.

Some of the reasons credited to this increase in female shooters and gun owners include marketing toward a female audience as well as more training and safety awareness options made readily available and appealing specifically to women. Pink firearms, pink targets, female shooting instructors, and ladies’ night are just some of the strategies being employed by gun manufacturers, retailers, and firing ranges.

It’s my opinion that whoever came up with the marketing ploy of making their firearms and accessories also available in pink deserves a raise. The more adults, both men and women, who are interested in educating themselves regarding the safe and proper storage, handling, and use of firearms, the better off we’ll all be (even if it was a pink firearm that got them interested).

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